Today 94% of consumers & businesses search the internet before buying a product or service. The internet has made it easier to find local businesses & services. Before getting to a new customer was like posting an ad on local newspapers or sending leaflets. But today there is even a better way to reach to new customers & that is internet…. 73% of all online activity is related to local contents. 90% of the users do not go beyond the second page of Google search results. 70% of the users click on the first 3 results.
People are already looking for service on the internet & if your business is not there you are losing potential customers. So it proves that search engine optimization or SEO is no longer an option it’s a necessity for your business. SEO process includes -
The purpose of SEO is to make your website is seen in the organic or natural search results in search engines. The two main categories that are really going to impact your search engine optimization efforts -
1. Internal elements
2. External elements
Focusing on internal elements now, the three main internal elements impact on SEO -
External elements are -
These external elements are the things on the website owner can’t necessarily control because outside sources include -
WHAT IS SEO?
SEO is the process of informing searchers & search engines through URL what you do & why you’re the best at it. Simply put SEO helps make it easy for consumers to find product & services online. SEO helps search engines like Google organize rank & present the most relevant & used for website resolves to their searchers. The goal of SEO is to improve your website ranking so protect your client to searching online can find you & do business with you. We accomplish this by creating & promoting useful content on & off your website that users will LIKE, SHARE & LINKBACK to search engines like Google, Yahoo & Bing evaluate websites based on a large number of factors to the term in the best results to display to their customers.
SEO breaks down into two major parts, the first part is helping search engines index & analyze your website so we can easily identify what your website is about & how it relates to different search terms. Google analyzes or crawls over 13 billion sites a month so if your website code is confusing or incomplete they are likely the passive up.
The second part of SEO is providing your website visitors with a good experience. In other words ensuring that your website visitors quickly find what they are looking for. Search engines are constantly to major & even envelope real human behaviors. This helps them to determine website USER FRIENDLINESS & POPULARITY. If a searcher like your content & has a good experience they was stay longer, share & in some cases linkback to your website. These actions are indicated to the search engines that consumers like what they found.
Overall SEO is a rocket science, it’s just a not of work it’s an ONGOING PROCESS that requires consistent EFFORTS contain your MONITORING & REFINING. Again SEO is the process of helping the search engines organize the World Wide Web providing searchers with the INFORMATION, SERVICES & PRODUCTS they looking for. It is also the process of satisfying the individual needs of the searchers by quickly delivering content that not only matches their search queries but also delivers the best experience.
So, SEARCH ENGINE OPTIMIZATION is nothing but the process of bringing our website or blog on to the top of the search engine result pages(SERPs). This optimization is basically classified into two ways -
WHAT IS ON-PAGE SEO TECHNIQUES?
- The process of updating elements such as coding, text , images etc. within our website or blog is called ON-PAGE OPTIMIZATION.
WHAT IS OFF-PAGE SEO TECHNIQUES?
- The process to acquiring back links, which point to our website, is called OFF-PAGE OPTIMIZATION.
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