Affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic",
or "earned" results.
Search engine marketing is one of the most effective ways to grow your business in an increasingly competitive marketplace, primarily through paid advertising.
PPC marketing is a paid way of generating clicks to website. It's commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads).
Social media optimization - management (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.
Social media marketing is the use of social media platforms and websites to promote a product or service through paid campaign. Major platforms used are Facebook, Tweeter, Instagram
Online reputation management (ORM) is about improving or restoring your name or your brand's good standing to improving your credibility and customers' trust in you.
A marketing technique used to promote brand awareness, products, services, or to achieve other marketing objectivesusing social networking and other tools.
Both compliment each other with incresing use of new technology like smartphones and tablets. The most effective way to stay in touch with your customers no matter how large the contact list.
Google Analytics is a tool that you can used to find out how your visitors locate your website, to identify which pages and links your visitors click the most, to fine tune your website.
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